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Miniso – A Japanese Lifestyle Products Franchise – Franchise Owned Franchise Operated (FOFO) business model.
MINISO, an international brand offering a wide range of products for today’s youth. Their motto, “Life is for fun, MINISO,” perfectly captures their essence.
MINISO India offers a diverse selection across various categories, including electronics, fashion, beauty & wellness, snacks & beverages, toys & plushies, and lifestyle items. They also have products for home, kitchen, stationery, and sports & outdoor activities.
About MINISO: MINISO is a rapidly growing fast-fashion retail brand with over 3900 stores in more than 70 countries. In 2019, they achieved an estimated total sale of $2.4 billion, remarkably without needing an e-commerce presence. The brand’s success lies in its ability to offer high-quality, affordable products through a wide variety of lifestyle items, from cosmetics and accessories to stationery and kitchenware.
One of MINISO’s key strengths in India is its target demographic: consumers aged 18-35 who seek a sensible, minimal, yet lush lifestyle at accessible prices. India’s population is heavily dominated by this specific age group, presenting a significant market opportunity.
To open a MINISO India franchise, the investment ranges from ₹50 lakhs to ₹80 lakhs, with potential returns within 1-2 years. MINISO provides a comprehensive support system, including assistance with setup, marketing, and operations.
Here are the franchise details: MINISO follows Franchise Owned Franchise Operated (FOFO) business model.
* Investment: ₹50 lakhs to ₹80 lakhs
* Space Required: 800 – 3000 sq.ft.
* Expected ROI: 1-2 years
* Royalty/Commission: 10%
Key benefits of a MINISO franchise include:
* Established Brand: MINISO is a globally recognized lifestyle brand with a strong presence in India.
* Strong Support System: MINISO offers comprehensive support for franchisees in setup, marketing, and operations.
* High Margins & ROI: MINISO provides high margins and a relatively fast return on investment.
* Exclusive Products: MINISO offers exclusive global IP collections and best-selling products.
Please let me know if you have any questions or would like to discuss this opportunity further.
For more information, WhatsApp to us at Mobile No. 91- 98200 – 88394 or email to sudheendra@intellexconsulting.com
Team – Intellex Strategic Consulting Private Limited ( India)
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